Remember the turban look Aamir Khan donned recently that gave everyone the idea that perhaps it was his look for Thugs of Hindostan? Well, we know exactly what that was for! We had reported how the look was for a special collaboration. Turns out it’s a Star Plus initiative, a campaign, going by the name Nayi Soch that propels to think out of the box and embrace new societal ideas.

For the same, Khan was roped in to star in this ad, which he shared with us. In the ad, we see the actor, promote the idea of “pride over having daughters”. Clearly, there’s a lot of Dangal hangover here but the content is very strong and people should definitely watch it. Basically, once again, Aamir plays his age of a grown man with two daughter in teens, is channelling his Mahavir Phogat act but in a more subtle way.

In the video, the actor plays a turbaned sardar, who runs a successful sweets shop. One of his old customers turns up at the shop and lauds him for how large his business has turned into. On the same, he credits the progress to his children. Thinking perhaps they’re boys, the customer says he’s lucky to have such diligent boys. To this, Aamir as a proud father, quotes, “Bete nahi ji, betiyaan,” and smiles.


The promo ends with the camera shifting towards the name of the shop which reads, “Gurdeep Singh and Daughters”. Very “mhaari chori choron se kam he ke?” isn’t it? But the idea behind this ad is commendable. With the changing social stance of the country, women are no longer deemed a bane but a boon. The notion that they can do and will do anything that a boy can do is very true and this ad reflects the same.

Now that’s a very touching ad. People will definitely be able to connect with it. Once again, the 51 year old brings a very strong social matter in his hands and spreads the idea of change.

We salute you, Aamir. We’ll see him next in Vijay Krishna’s Thugs of Hindostan that also stars Amitabh Bachchan and is produced by Yash Raj Films. This is the first time the actor has joined forces with megastar and we can already see the fate of the film, a blockbuster! The female lead’s spot is still to be filled and names such as Alia Bhatt, Vaani Kapoor, Shraddha Kapoor and Fatima Sana Shaikh have popped up but no confirmation has been given on the same.

Well, what are your thoughts on the ad promo? Tell us in the comments section below.

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Nayi Soch that features Aamir Khan ape his Dangal character's ideas of women being no less than men
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