The latest buzz has it that Shah Rukh Khan might end up paying for the losses incurred by the distributors after his latest flick Jab Harry Met Sejal tanked at the box office.
Recently a few months ago Salman Khan did pay up for to make up for the losses for his much-anticipated film Tubelight, and now the distributors want SRK to follow suit.
Previously, SRK had made remedy of Rs 25 crores to the distributors when his 2015 flick Dilwale bombed at the box office. This time around, its Jab Harry Met Sejal to face the brunt which failed to create the much-expected SRK magic.
If reports are to be believed, distributors have sent an SOS message to Shah Rukh Khan and have asked him to repay for the backbreaking losses since SRK’s Red Chillies Entertainment has made good profits from the pre-sale of All India Rights to NH Studioz, satellite, music and digital rights.
Bollywood has hit a rocky road with back to back losses of big banner films tanking at the box office. The smooth sail is likely to come back in the second half of 2017 as the first half wasn’t as exciting as one might have thought it to be.
In the recent past, big banner movies like Tubelight, Jagga Jasoos and Jab Harry Met Sejal have incurred massive losses. The most anticipated movies of the year up until now are proving to be box office disasters. Among the people who have had to incur losses were the producers and NH Studioz.
The studios had acquired rights for Tubelight and Jab Harry Met Sejal for Rs 132 crores and Rs 80 crore, respectively. Now thatboth the films have proved to be such disasters, the intensity of the losses is huge.
Back in 2015, when SRK and Kajol starrer Dilwale tanked, SRK had to refund the losses incurred close to Rs 25 crores to cover up 50 per cent losses to distributors of the film.
This wasn’t the first time when Shah Rukh Khan had to loosen his pockets. Let’s rewind our memory and go back to the days when SRK’s films namely Asoka and Paheli were released in 2001 and 2005, respectively. The films performed miserably at the screens, SRK had to refund individual distributors of his films.
While no actor or producer is bound to return money to distributors but by setting such examples it adds up to great gestures.
This year we have come across Salman Khan and Ranbir Kapoor offering to pay back for the backbreaking losses for Tubelight and Jagga Jasoos, respectively.
Although by doing so, SRK is also expected to follow suit, but is it setting a new trend among the Bollywood folks?