The makers of Jab Harry Met Sejal have been creating a lot of buzz about the sixth song of the movie, Phurr.

Last night SRK took to Twitter, asking Anushka Sharma, “Sejal! Yeh Phurrr Phurrr kya laga rakha hai?” To which the actress replied, “Herry! Yeh toh buss teaser hai… Kal @diplo aur @ipritamofficial se poochkar, Dilli mein poora bataaungi!”

It’s  a black and white teaser with people around the city saying Phurrr…. It combines a very trippy track with Anushka’s dialogues in the background, which makes one feel that this song is a dedication to her character in the movie.

At the stroke of midnight, SRK released the teaser of the actual song.

The much talked about number is composed by international sensation and Grammy award winner DJ Diplo and Pritam Chakraborty and is due to be unveiled for the audience at an event in Delhi today.

The song will be available on premium subscription, which is available from Rs 99 to Rs 120 depending upon the service and platform. Elaborating it Shridhar Subramaniam, the President of Sony Music Entertainment India and the Middle East said, “The concept of everything free will change or rather needs to change to an ecosystem where some things will be free and other things will be paid. The reason we chose ‘Phurrr’ is that it is the biggest project of this year with backed with an international collaboration so we felt that if we are anyways taking this step then we must do it with a very big song. We needed a big project with a must-listen song that had so much anticipation.”

Shahrukh has promised the world that the song would definitely be loved by youngsters. It is for the very first time that DJ Diplo is collaborating with Indian music composer Pritam in the Imtiaz Ali directorial.

Set to release on August 4, the excitement for the SRK and Anushka starter is beyond bounds and it’s paving it’s way to becoming a blockbuster. Here’s hoping that it puts an end to the dry spell at the box office.